Becca is a thirty-something red lipstick wearing donut fiend. She is a developmental editor and strategist for independent and traditionally published authors. She's worked since 2015 with authors on their books and businesses. Becca learned the meaning of feminine sisterhood through fresh eyes and an online community that's ever changing. When she isn't working, you can find her watching movies with her husband or exploring new cities to search for delicious snacks.


Operations Manager

Sarah is a wife and mom to two kids and two dogs. After 18 years in the tech industry, she’s moved to a full-time bookish career and has never looked back. When she’s not planning book boxes, Sarah is typing away answering emails, chatting in DMs, and dropping new merchandise. You can find her on Instagram or at your next favorite book signing event.

What is Hello Lovely Book Box and Boutique?

Hello Lovely is a bookish box and shop! We focus on romance novels and self care in all forms. We believe in equality and equity. We believe in doing hard things. We believe in you. 

A major focus we have is on small-owned businesses. It's why some of our boxes may be a little more expensive. They say to walk the talk, and that's exactly what we do here.  We make it a priority to put our money where our mouth is, sourcing everything we can from small businesses owned and run by women from all backgrounds.

  • Why "Hello Lovely"?

    We wanted something equal parts bookish, bright, strong, feminine, and powerful. Because you are lovely, bright, strong, and powerful.

  • Why romance novels?

    To us, romance novels are changing the world. Love makes the world go 'round and sometimes reading about a first kiss can brighten an entire day. 

  • Want to reach us?

    Email us any time at If it's about an order, please include your order number when you contact us.

Are you an author interested in collaborating with Hello Lovely Book Box and Boutique?